When two giant corporations decide to create a new company, what would you expect the product to be, definitely a giant too. This is what happened when Sony Corporation, the leading company in consumer electronics and Ericsson, the giant in telecommunications joined forces to create Sony Ericsson Mobile Communications in the year 2001 wherein both corporations have equal shares on this new corporation.
What was the purpose of Sony and Ericsson to dabble into the industry of mobile handsets? They have a vision of making this company the most remarkable and innovative brand in the field of cellular phones. This company supplies everyone in the world mobile devices that are multimedia capable, including cell phones that are rich in features and accessories. When their technology goes hand in hand with the mobile applications on music, imaging, entertainment and communication, then the final product will be an excellent and intriguing brand that not only gives work opportunities to a lot of people but offers great mobile products for their clients.
Evidence of this vision is the launch of their latest mobile phone, the Sony Ericsson P990i, a smart phone that replaces the Sony Ericsson P910. Using the operating system Symbian of the 9.1 version, the Sony Ericsson P990 makes use of the UIQ 3 platform for its software. Released during the third quarter of 2006, the P990i model comprises a detachable numeric keypad that when flipped open, displays the keyboard for text messaging services.
Since the aim of these two corporations is to produce the best, most excellent mobile phone there is in the whole world, with sufficient features to act efficiently as a communications device, they are reeling in the big guns in entertainment such as Sony BMG to provide absolute entertainment in movies, music, and games in terms of downloads and applications. They were successful before in pulling off their introduction on handsets that used Java 3D. Now, they are looking forward on providing 3 dimensional gaming to a greater number of people. Consumers are also excited as to what their handsets can do in terms of music, imaging, and design. Sony Ericsson maximizes their time and effort to enhance these cell phones before they even hit the market.
Other important features of the mobile phone Sony Ericsson P990i include the following: an application for handwriting recognition, Bluetooth technology for connectivity; Infrared capabilities, T9, OMA Data Sync 1.2, office applications and photo album. It can be adapted to fit the GSM network as well as the UMTS 2100. Its dimensions are 114 mm long by 57 mm thick and 26 mm thick. Its weight is seen to reach up to 142 grams. It also has a feature for hands free communications, with a battery that can allow up to 400 hours of standby and 9 hours of continuous calls. These features have definitely made the mobile phone P990i as well as the company Sony Ericsson, one of the most popular and most sought after product and companies today.